I believe that customer satisfaction and customer value are somewhat interdependent and somewhat exclusive. Customer satisfaction is the customers' evaluation of a good or service in terms or whether or not it has met their needs or expectations. Customer value is the relationship between benefits and the sacrifice necessary to obtain those benefits. Take for instance purchasing tickets to a sporting event or musical concert. A person could buy a ticket to a sports game at a very high-price deemed to be a high value but go to the game and see an unentertaining match. On the contrary, a person could buy a low priced, low value ticket but see and incredibly entertaining match. However, a person could buy a high priced, high value ticket and be very satisfied with the match. It is very situational thing.
With the Super Bowl coming up tickets are at an all time high with the cheapest tickets priced at thousands of dollars. Would you pay that high price knowing that the game could be unentertaining an uneventful?
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