Tuesday, January 29, 2013

In Response to Caitlyn Croasdale's Entry

As someone who has also been involved in the food service industry it is easy for me to relate to your entry. I think that the question that someone  either goes to a restaurant for the food or the atmosphere is situational to the person. For example, someone might go to a sports bar like a Hooters for the atmosphere of the restaurant and what goes on around their while sacrificing their chance for better food at a different restaurant. On the other hand someone that goes to a fast food restaurant like a McDonald's they are going for the food and not the atmosphere because most fast food joints don't have a great atmosphere. For me personally I feel as though I go to a restaurant for the atmosphere and the service more so than the food. I think its the whole experience of going out sitting down and eating a a restaurant that makes a restaurant standout compared to others. So for me, personally, I go out to eat to a restaurant for the atmosphere and experience.

Monday, January 28, 2013

Satisfaction vs. Value

I believe that customer satisfaction and customer value are somewhat interdependent and somewhat exclusive. Customer satisfaction is the customers' evaluation of a good or service in terms or whether or not it has met their needs or expectations. Customer value is the relationship between benefits and the sacrifice necessary to obtain those benefits. Take for instance purchasing tickets to a sporting event or musical concert. A person could buy a ticket to a sports game at a very high-price deemed to be a high value but go to the game and see an unentertaining match. On the contrary, a person could buy a low priced, low value ticket but see and incredibly entertaining match. However, a person could buy a high priced, high value ticket and be very satisfied with the match. It is very situational thing.



With the  Super Bowl coming up tickets are at an all time high with the cheapest tickets priced at thousands of dollars. Would you pay that high price knowing that the game could be unentertaining an uneventful?