Do you think a partnership with Product (RED) can improve Gap’s image? Is it a sign that they are making a commitment to corporate social responsibility or do you agree with critics who say their involvement is an attempt to spit-shine the company’s image while continuing to do business as usual?
I think that companies, such as Gap are actually making a commitment to corporate social responsibility. I believe these companies are working with things such as Product(RED) to better the community. Corporations such as Gap are taking advantage of their position in society to try and better their communities. However, this being said, taking part in these relationships is beneficial to Gap's corporation as a whole. Not only do they create business by being involoved with Product (RED) but they also boost their reputation amongst consumers which could potentially pay off down the road. Although i do think that Gap is participating in this socially responsible relationship, i do believe that they can benefit from this themselves.
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